links for 2010-01-17

January 17, 2010


USP ESP & XSP
I couldn’t agree more with what Paul Worthington from Wolff Olins has to say about brands having to be aware of and respond to the environment we share with them. Brands now have access to and have to access people in a completely different way, by providing additional, deliberate and appreciated value.


Coca Cola’s inspired Happiness Machine


Beautifully executed explaination of Google’s Chrome


Nokia N900 ‘Hackerbox’. Love it.