links for 2010-06-22

June 22, 2010


If it was my home dot com
A sobering visualisation of the scale of the oil disaster.


Google TV
Another simple explanation of a Google product – Google TV


Natura Kaiak scented banner
A simple but very effective idea that exploits the opportunities of blending digital and physical experiences.


Augmented Shadow
Joon Moon’s beautiful example of adding depth to an AR experience

links for 2010-01-17

January 17, 2010


USP ESP & XSP
I couldn’t agree more with what Paul Worthington from Wolff Olins has to say about brands having to be aware of and respond to the environment we share with them. Brands now have access to and have to access people in a completely different way, by providing additional, deliberate and appreciated value.


Coca Cola’s inspired Happiness Machine


Beautifully executed explaination of Google’s Chrome


Nokia N900 ‘Hackerbox’. Love it.

links for 2010-01-14

January 14, 2010

links for 2009-12-02

December 2, 2009

links for 2009-11-30

November 30, 2009

links for 2009-11-12

November 12, 2009

Under the influence

June 20, 2008

So, Puttnam has a good point. What he doesn’t necessarily answer though is how to engage with and more importantly influence the ‘mainstream’ audience. The challenge yet again is how to bridge the gaping void between 11 billion videos viewed online in April, the unsurprising fact that brands are disappointed by the lack of traction they are able to generate on Facebook(yes, I know)/in Second Life/even Tweeting and an interaction or experience that you and I will benefit from. A participatory relationship. On our terms.

It’s about a personal, positive dialogue/experience/relationship for the consumer. Oops, did I say consumer?

Last night I almost subscribed to a satellite TV service. It’s just that I took up the welcomed suggestion (as I tried to decide what package to choose) to chat live online to a ‘brand representative’. Shocking. After 60 seconds of experiencing the online equivalent of an off-shore call centre, I ‘hung up’ and logged off. And I’m probably not going back. And I’m going to tell people about it. See, I already have.