links for 2009-12-02

• The Last Campaign: How Experiences Are Becoming the New Advertising [Advertising Age]
  At last… now can we stop calling ‘them’ the user…
  (tags: marketing experience digital trends advertising planning)
  
• Square
  I’m loving this payment solution…
  (tags: payment digital money mobile)
  
• What are the best TV ads of the noughties? [guardian.co.uk]
  What’s your favourite?
  (tags: advertising tv creative)
  
• BBC iPlayer use, in beautiful graphics [guardian.co.uk]
  Fantastic interpretation of data…
  (tags: data digital BBC infographics iplayer visualization)

links for 2009-11-30

• 
• Sony Ericsson Hoppers (in a warehouse)
  #pumpt
  (tags: digital physical experience environment)
  
• Instant creative solutions for advertising [Adverblog]
  Stuck for the killer idea – here’s some help…
  (tags: creative ideas inspiration instant)
  
• Facebook Marketing: IKEA’s Genius Use of Photo Tagging [Mashable]
  Another great campaign from IKEA…
  (tags: socialmedia advertising facebook ikea campaign)
  
• Love Letters to the Future
  Your opportunity to participate in the climate chnge debate and particpate in Copenhagen’s climate change conference…
  (tags: environment digital personal message future)
  
• Being Connected [Conversation Agent]
  Valid point that reach doesn’t mean connection from Valeria Maltoni
  (tags: digital experience engagement conversation)
  
• Art of the Trench [Burberry]
  Burberry embraces social media with a great photography lead experience…
  (tags: burberry socialmedia fashion photography retail)
  
• It’s clicked: luxury works on the web [Telegraph]
  Tim Malbon shares insight into the luxury/online debate…
  (tags: luxury burberry gucci digital socialmedia)

links for 2009-11-12

• 
• The Boom of Social Sites [Focus.com]
  A great infographic that illustrates the rise and rise of social networking sites…
  (tags: socialmedia infographics internet data)
  
• Realtime Downloads from the App Store [Flickr]
  Still loving this – brilliant data visualisation of the 3,000 apps a minute that are downloaded from Apple’s App Store…
  (tags: installation data visualization apple apps)
  
• Caramel Nibbles Boutique
  Loving the latest from A Glass and a Half Full Productions…
  (tags: innovation cadbury experience)
• 
  Bayer LED – YouTube
  Good example of content being integrated into the fabric of a building…
  (tags: bayer led digital innovation)
  
• Matt Brown’s RFID Radio [PSFK]
  Physical interface…
  (tags: technology RFID innovation)
  
• Top Brands by Social Media Presence for 2009 [Sysomos]
  Measuring brands by mention/sentiment…
  (tags: socialmedia marketing brands analytics)
  
• Vodafone 360 – get all your mates in one place
  A great way of demonstrating a product/service through experience…
  (tags: mobile socialmedia digital vodafone)
  
• The GOOD 100
  Speaks for itself…
  (tags: creativity technology trends innovation ideas)

Under the influence

So, Puttnam has a good point. What he doesn’t necessarily answer though is how to engage with and more importantly influence the ‘mainstream’ audience. The challenge yet again is how to bridge the gaping void between 11 billion videos viewed online in April, the unsurprising fact that brands are disappointed by the lack of traction they are able to generate on Facebook(yes, I know)/in Second Life/even Tweeting and an interaction or experience that you and I will benefit from. A participatory relationship. On our terms.

It’s about a personal, positive dialogue/experience/relationship for the consumer. Oops, did I say consumer?

Last night I almost subscribed to a satellite TV service. It’s just that I took up the welcomed suggestion (as I tried to decide what package to choose) to chat live online to a ‘brand representative’. Shocking. After 60 seconds of experiencing the online equivalent of an off-shore call centre, I ‘hung up’ and logged off. And I’m probably not going back. And I’m going to tell people about it. See, I already have.